Capability architecture

Ten divisions. One operating flow.

XSEDES is organised as ten divisions, each named for a capability. They are a capability architecture, not a list of separate companies, and one team carries a project through all of them.

  1. 01

    X-CONSULT

    Experience strategy and innovation

    Where the brief becomes a strategy: audience, objectives, venue and what success looks like, before anything is designed.

    Explore X-CONSULT
  2. 02

    X-STUDIO

    Creative and experience design

    Concept, spatial and interaction design shaped by what can be engineered, built and run.

    Explore X-STUDIO
  3. 03

    X-LAB

    Creative technology and innovation lab

    Prototypes and controlled experiments, so a new idea is proven before it reaches a room.

    Product family: X-CAPTURE, photo and video booths

    Explore X-LAB
  4. 04

    X-IMMERSIVE

    Immersive worlds and environments

    Projection, LED and spatial media environments that surround people rather than sit in front of them.

    Concept portfolio: Immersive Experiences, seven attractions in development

    Explore X-IMMERSIVE
  5. 05

    X-PLAY

    Interactive experiences and gamification

    Interactive systems and game mechanics that give people a reason to take part.

    Explore X-PLAY
  6. 06

    X-LIVE

    Live experiences and entertainment

    Show technology for moments that happen once and have to work the first time.

    Explore X-LIVE
  7. 07

    X-BUILD

    Fabrication and physical experience production

    Structures, kinetics and finishes produced from the same drawings the engineers use.

    Explore X-BUILD
  8. 08

    X-CONNECT

    Event technology and digital ecosystems

    Registration, access, apps and networks that connect the physical experience to its digital layer.

    Explore X-CONNECT
  9. 09

    X-AI

    Artificial intelligence experiences

    AI that people use in the room: generation, recognition and conversation, built to run reliably.

    Explore X-AI
  10. 10

    X-INTELLIGENCE

    Experience data and intelligence

    Data captured across the run and turned into what the next experience does better.

    Explore X-INTELLIGENCE
Questions

About the divisions.

All questions
What are the ten divisions?

X-CONSULT, X-STUDIO, X-LAB, X-IMMERSIVE, X-PLAY, X-LIVE, X-BUILD, X-CONNECT, X-AI and X-INTELLIGENCE. Between them they cover experience strategy, creative design, creative technology, immersive environments, interactive experiences, live shows, fabrication, event technology, artificial intelligence and experience data. Each works with the others as one team.

How does a project start?

With a brief. It can be a short note or a full document, a finished concept or an open question. We read it, ask what is missing and agree the next step. Discovery then confirms the audience, the venue, the objectives and the constraints, so design starts from facts rather than assumptions.

Can XSEDES work with our existing AV supplier or venue team?

Yes. Existing suppliers and venue teams know the building, and their work is part of the experience. We agree interfaces and responsibilities in writing, build around what is in place and say plainly where a change would help. Each party knows what it owns, so the system works as one on the day.

Partner with us

Your vision. Our technology.

Tell us what you want people to experience. We will tell you how it works, what it takes and who runs it.

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