X-IMMERSIVE
Immersive worlds and environments
Concept · AIX-IMMERSIVE is the XSEDES division for immersive worlds and environments. It designs and delivers projection, LED and spatial media spaces that surround people rather than sit in front of them. The work covers content, mapping, calibration and playback, tested in the room at full size so the image holds for the whole run.
Projection, LED and spatial media environments that surround people rather than sit in front of them.
- 01Projection mapping and blending
- 02LED walls and volumes
- 03Spatial audio and lighting integration
- 04Real-time and pre-rendered content
- 05Calibration and playback systems
- 06Immersive rooms and walk-in environments
What does X-IMMERSIVE do?
X-IMMERSIVE builds environments that surround the visitor. It plans the surfaces, the projection or LED, the sound and the lighting as one system, and produces or adapts the content to fit the room. Mapping and calibration are done in place. The aim is an image that is sharp, stable and correctly aligned for the whole run, not only at the opening.
How does it work with the other divisions?
X-IMMERSIVE takes its creative direction from X-STUDIO and builds its structures and surfaces with X-BUILD, so screens, projection surfaces and architecture are drawn together. X-PLAY adds interaction to the environment, and X-LIVE can use it as a stage. The same team integrates and commissions the media, so the content that was approved is the content that plays.
What do you receive?
Working drawings for the surfaces and media layout, mapped and calibrated content and a playback system that has been tested in place. The handover includes operating documentation, a maintenance schedule and training for the people who will run the environment. Each of these is written so that someone other than the original team can operate the space.
Immersive Experiences
Seven immersive attractions that turn a mall atrium, a garden, a hall, a festival ground or a heritage godown into a destination. X-IMMERSIVE designs them, XSEDES builds and operates them, and every one is modular so it can open at one venue and move to the next.
Flagship: Atlantis: The Immersive Odyssey. A walk-through underwater journey through the lost city: wraparound projection, shared free-roam VR, interactive rooms and AI portraits. Shown in Brussels and Doha; the India edition is in development, with Kochi planned first.
- 01Four-in-one immersive destination · Indoor · touring · 160 m²
- 02Outdoor interactive night garden · Outdoor · night · 1,500–20,000 m²
- 03Winter experience without the cold · Indoor or covered · seasonal · 352–1,380 m²
- 04Touring immersive walk-through · Indoor · touring · 160 m²
- 05Touring photography and AI studio · Indoor · touring and events · 36–96 m²
- 06Shared free-roam VR arena · Indoor · touring · 225 m²
- 07Projection art hall in a heritage godown · Indoor · heritage site · 640 m²
What is the difference between projection and LED in an immersive space?
Projection paints light onto surfaces and suits irregular shapes and large areas. LED is itself the surface and suits bright rooms and close viewing. The choice depends on the room, the light and the viewing distance. X-IMMERSIVE judges the options in the real room, at real size and in real light before recommending one.
Can an existing room be made immersive?
Often, yes, but it depends on the room. X-IMMERSIVE surveys the space for surfaces, ceiling height, ambient light, power and rigging before anything is proposed. The survey shows what the room can carry and what must change, so the design starts from the real site.
Who looks after an immersive environment once it opens?
Operation is part of the scope. The team that commissions the environment trains the people who run it, monitors the systems and maintains them through the run. A named responder is agreed in advance, so a fault in a projector or a playback server has an owner.
Bring us the brief.
Tell us what you want people to experience. X-IMMERSIVE will tell you how it works, what it takes and who runs it.
Start a project