Design philosophy · 4 min read
Technology should disappear
The measure of experience technology is how little visitors think about it — machinery that gets noticed has already failed.
§ Journal
Journal
Engineering · 4 min read
Reliability is part of the wonder
Repeatability is what separates an installation from a demo — wonder that only happens once is a magic trick, not infrastructure.
Thought leadership · 4 min read
Participation is the measure
The honest measure of an installation is not how many people saw it — it is how many people it saw, and answered.