> ROOT

Slavic / Sanskrit-adjacent root for "form" / "shape" / "appearance"

> PRONUNCIATION

OB-lik — two hard syllables, no soft vowels

> REGISTER

Reads as Central European industrial — the same register as Delta Light, XAL, Vitra

> WHY IT WORKS

The literal meaning IS the brand doctrine. A name that means "shape" for a company whose whole thesis is shape first.

OBLIK

Short. Hard consonants. No vowel softening. It doesn't sound like it was named by a marketing department — it sounds like it was stamped into an aluminium extrusion at the factory. That's deliberate: the name should survive being laser-etched onto a service panel.